Why data and measurement are key to a circular economy transition

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This article originally appeared on Circulate News.

Measuring financial results, customer retention, productivity and inventory are all commonplace, but these measurements alone are no longer enough to tell a business whether it will stand the test of time. To be successful, it is becoming increasingly clear that businesses need to consider their social and environmental impact — or else be caught out by changing legislation or left behind by customers. What once simply could be written off as a “negative externality” has financial implications and has to be central to business strategies. This means changing the way businesses see their role in society and, ultimately, transforming the economy.

Our current economic model is based on extraction and waste. It is linear — we take materials from the planet, make products from them and eventually throw them away. This take-make-waste economic model fundamentally cannot work long term. It relies on the extraction and eventual disposal of finite materials and — to satisfy an ever-growing demand for resources — encroachment into natural ecosystems, resulting in greenhouse gas emissions and staggering biodiversity loss.

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