WEDNESDAY APRIL 17 2019
A couple of years ago, one of our partners invited me to their rather expansive farm to witness their work; growing beans for the export market. I honoured the invitation almost immediately not because they were big in production and making money while at it; I did so because of what they were doing with the waste.
Mara Farms, an agricultural company that produces beans for export, redirects beans that do not make it through its export packaging process to produce high quality soup for bottom of the pyramid customers often without a profit markup. These are customers who in ordinary circumstances would not afford such kind of meal as the price would be way out of reach.
This is the rationale: Why throw away the beans when it can make a huge difference elsewhere in another market? This is one way of making a product affordable while also reducing hunger and contributing to poverty reduction. Read more