17th April 2019
- Mara Farms, an agricultural company that produces beans for export, redirects beans that do not make it through its export packaging process to produce high quality soup for bottom of the pyramid customers often without a profit markup.
- These are customers who in ordinary circumstances would not afford such kind of meal as the price would be way out of reach.
- This is the rationale: Why throw away the beans when it can make a huge difference elsewhere in another market?
- This is one way of making a product affordable while also reducing hunger and contributing to poverty reduction.
Read More Below.